Heart of the City projects
Understand / Value / Communicate
The Vectuel approach:
The basis of a project to overhaul a city center is to be able to understand the areas of transformation: shops, public spaces, facades in order to attract investors, help the decision of elected officials and include local residents. This is why our tools must be not only immersive but also educational and accessible to everyone.
- The 3D representation allows the non-expert public to understand and take ownership of the project and the evolution of an urban center
- The realistic representation of the existing and immersion at pedestrian level are essential factors for involving the user: city website, project center, public meeting, etc.
- Multi-channel communication: our experiences allow intuitive web consultation to reach audiences who prefer this channel to a public meeting ( Mappr) but are also designed for event use in project houses, through QR codes on site panels or on a event ( 3D Model – Virtual Reality ).
The benefits of our tools
- Decision support: The 3D model makes it possible to compare the different projects envisaged for the structuring elements of the projects: sharing of public space, emblematic buildings, real estate projects.
- Attract investors: Locate the key sites and present the assets of your project.
- Marketing of commercial spaces: build the future commercial dynamic of your city center with project leaders
- Support change by facilitating the projection of current residents and new arrivals, by strengthening the link between projects and realities experienced by residents,
- Build a support to attract a different audience far from the consultation bodies,
- Raise digital awareness among as many people as possible and encourage the development of digital skills,
- Lead and punctuate the project appropriation process with evolving, fun and educational tools and renewed content.
Our customers are talking about it
A flagship experience