REI HABITAT
Innovative identity and marketing
Vectuel supports the communication of the projects of REI Habitat, a pioneering real estate developer in wooden construction and new forms of housing.
Our approach
Context
REI Habitat is an innovative real estate developer created in 2009 in Montreuil. Founded on a strong ecological ambition, exploring wooden construction and new forms of housing, notably co-living, REI Habitat needs a digital identity in line with its values of innovation and responsibility.
Solution
Vectuel has joined forces with ECEDI, a communications agency specializing in communications of general interest, to fundamentally renew the group's digital tools. A tailor-made website reflecting the development challenges of REI Habitat is gradually enriched with interactive applications presenting real estate programs and HD films. Thus allowing a strong capacity for projection in the achievements of REI Habitat but also an innovative marketing of them. All in a perfectly mastered graphic and technical universe.
Result
A match between the digital tools and the group's innovation values, a strong capacity for projection in REI Habitat projects and a general coherence of the group's digital presence.