Symbiosis
Sogeprom
As part of the marketing of its Symbiose program, Sogeprom has entrusted Vectuel with the production of media for promoting and marketing the project.
Marketing
PRODUCTS
Our approach
Context
Located within the emerging Arsenal eco-district, the program supported by Sogeprom benefits from an ambitious architecture and an equally ambitious program, but its marketing must meet two challenges: grouped marketing with 3 other programs and position this program in a changing neighborhood.
Solution
To meet these challenges, it is necessary to have multi-media communication and consistency in the renderings and processing of the project. Thus, Vectuel produces perspectives and a film presenting the program but also a web marketing support taking over from these promotion tools.
Result
High-end positioning of the program, consistent communication deployed for the commercial launch and complete success during the launch and the first weeks of sales.
They trusted us
