Immersive tour of the TZen3 BRT project
Transport projects:
Communicate and consult around a public transport project
The Vectuel approach:
Consulting on the construction of a new transport line requires faithfully representing the impact of road developments on existing neighborhoods
- The 3D representation allows the non-expert public to understand and take ownership of the project and the evolution of a neighborhood.
- The realistic representation of the existing and immersion at pedestrian level are essential factors for understanding the project
- Multi-channel communication: our experiences allow intuitive web consultation to reach audiences who prefer this channel to a public meeting ( Mappr) but are also designed for event use in project houses or events ( 3D Model – Virtual Reality – Mixed Reality) .
- Citizen engagement is essential for acceptance of the project
- We work on all phases of project development: from consultation to site communication
The benefits of our tools
- Support change by facilitating the projection of current residents and new arrivals. It will strengthen the link between projects and the realities experienced by residents.
- Facilitate consultation and sharing of the project , in a visual and concrete way
- Propose a shared decision support tool based on 3D modeled projects. It will support discussions, reflections and improvements to the project and routes that better meet the expectations of the different audiences and the triptych of “elected officials, technicians and residents”.
- Build a support to attract a different audience far from the consultation bodies,
- Raise digital awareness among as many people as possible and encourage the development of digital skills,
- Lead and punctuate the consultation and co-construction with an evolving, fun and educational tool
- Offered renewed content on the web. in the project center or on site to meet residents
