To support the marketing of the Upper project in Paris Montparnasse, Altarea relies on HAWK, the immersive virtual reality solution developed by Impact Communication & Design and Vectuel.
HAWK allows investors, occupiers, and partners to discover the future building as if it were already delivered. From the lobby to the office floors, all the way to the rooftop, each space can be visited through collective immersion and in real time.
The virtual reality experience facilitates the understanding of the project, highlights its uses, and creates a level of visualization that is impossible to achieve with traditional media. Commercial teams thus have a tool capable of transforming a real estate presentation into a true visitation experience.
This reference illustrates HAWK's ability to make a project tangible several years before its completion and to accelerate decision-making around complex real estate assets.
