Urban VR

Urban VR is a collaborative virtual reality solution that allows multiple people to simultaneously discover an urban or real estate project at scale 1, from any location. It is based on a guide/visitor model: a host guides the tour while participants immerse themselves without controllers, allowing them to focus on the project rather than the technology.

Urban VR is a device at the service of a shared immersive experience, without technical constraints for the participants. A guide hosts the session and steers the visit while those present simply wear a headset — without a controller, without a learning curve — which makes the platform accessible to all audiences, including non-tech-savvy people. This ergonomics promotes authentic exchanges around the project. Nantes Métropole uses Urban VR on 7 distinct applications, from the discovery of the Anne de Bretagne bridge to the simulation of the Loire floods, illustrating the adaptability of the solution to subjects as varied as infrastructure, heritage, and risk management.

Urban VR was deployed across the Grand Paris Express network to allow citizens and project teams to visit future stations at a 1:1 scale in a headset, with all the architectural and spatial details. The entire GPE network is accessible within the solution, offering an immersive and precise reading of a public transport project that is transforming the Île-de-France region for decades to come. It is an unparalleled tool for education and engagement for complex projects with a strong territorial impact.

Hawk is the version of Urban VR dedicated to premium real estate. It allows users to visit a property before its completion with a level of realism and atmosphere designed to convince demanding buyers or tenants. Its references include: the Bergère Building (former headquarters of BNP Paribas, Paris 9th arrondissement), Upper (former headquarters of MAIF overlooking Montparnasse), and Level in Levallois. The objective is to convey the asset's potential — light, volumes, views — to accelerate decision-making and support sales.

Hawk is the version of Urban VR dedicated to premium real estate, co-designed with the impact Communication agency. It allows users to visit a real estate asset before its completion with a level of realism and atmosphere designed to convince demanding buyers or tenants. Its references include: the Bergère Building (former headquarters of BNP Paribas, Paris 9th arrondissement), Upper (former MAIF headquarters overlooking Montparnasse), and Level in Levallois. The goal is to convey the potential of an asset—light, volumes, views—to accelerate decision-making and support sales enablement.

Urban VR is a 100% turnkey solution designed to operate without a dedicated PC, without controllers, and even without an internet connection thanks to a local server option. This architecture is particularly suitable for marketing suites and real estate showrooms, where the experience must be fluid and turn-key for sales teams. Setup requires no technical skills: the solution is ready to use, transportable, and deployable in just a few minutes in any presentation space.