MIPIM 2026: discover UPPER in a collective immersive tour with HAWK

At MIPIM 2026 in Cannes, Vectuel was present alongside Impact Communication & Design at the Altarea stand in the Destination France Pavilion, to showcase the UPPER project, above the Montparnasse station, thanks to the HAWK immersive visit.

With HAWK, Vectuel offers a collective immersive visit experience that allows you to discover a project like never before: projecting yourself as a group into spaces, better perceiving the architecture, understanding urban intentions, and sharing a common reading of the project, in a format that is both spectacular and educational.

For a trade show like MIPIM, the premier global real estate event, this type of experience changes the way a project is presented: collective immersion replaces the top-down presentation, and each visitor leaves with a concrete understanding of the volumes, uses, and ambitions of the program.