Vectuel supports Paris La Défense in the development of its territorial digital twin through an immersive 3D model covering the entire scope of the OIN (Operation of National Interest). Used as a territorial marketing tool at major trade shows (Mipim, Simi), this platform offers a prospective vision of the developments of Europe's leading business district over the next ten years.
The model integrates the main urban and real estate projects of Paris La Défense, including The Link, Arboretum, the Groues district, public space transformations, and new mobility solutions. Thanks to large-scale 3D modeling and a high level of realism, Vectuel makes it possible to visualize the integration of future projects into the existing urban fabric.
Vectuel has also developed several immersive experiences and an interactive 3D web map allowing the district to be explored from an aerial view, in street view mode, or from the rooftops of future towers. Today, this platform constitutes a strategic tool for communication, consultation, and urban management support to accompany the transformations of Paris La Défense.
Uses
Housing marketing
Office leasing
Real Estate
Products
Urban Story
Urban Mappr
3D data production
Client
Paris La Défense
